SparkToro is an audience research software that helps marketers and agencies discover the websites, blogs, podcasts, social accounts, and publications their target audience actually engages with. It reveals customer demographics, preferred social networks, search and AI tool usage, website visitation, search keywords, media consumption, Reddit subscriptions, social accounts followed, and topics of interest. The tool provides actionable suggestions for reaching the audience, enabling more effective marketing campaigns. SparkToro currently offers strong coverage in English and provides a free first report without requiring a credit card.