Hotjar provides website heatmaps and behavior analytics tools. It allows users to see where visitors click, understand their feedback, and identify reasons for drop-offs. The platform aims to offer insights as if you were observing someone browsing your site directly. It is designed to help improve user experience and conversion rates by analyzing user behavior patterns. Hotjar offers a free starting plan, making it accessible for businesses of all sizes to begin understanding their audience better and optimizing their online presence. The tools include heatmaps, session recordings, surveys, and feedback widgets.